Part two: "your price is too high" responses
Beginning points for developing your responses to the "price is too high" objection…
• "That's a valid issue, Susan. Several of our current customers had those same concerns at the beginning. Let me show you some examples of how those purchases paid off."
• "I understand your price concern, Bob. In fact, I'm sure several others in the room have similar thoughts. Initially, the price can seem high, but in the mid and long terms, I'm pretty sure you'll be very excited about the return on investment. Let's take a look."
• "Yes, it does seem a bit high initially. When you look at the complete value of it over the life of its service, I think you'll feel much more comfortable with the investment."
OPRAH WINFREY (1954 - )
American TV host and producer,
publisher and philanthropist
• "That's a valid issue, Susan. Several of our current customers had those same concerns at the beginning. Let me show you some examples of how those purchases paid off."
• "I understand your price concern, Bob. In fact, I'm sure several others in the room have similar thoughts. Initially, the price can seem high, but in the mid and long terms, I'm pretty sure you'll be very excited about the return on investment. Let's take a look."
• "Yes, it does seem a bit high initially. When you look at the complete value of it over the life of its service, I think you'll feel much more comfortable with the investment."
OPRAH WINFREY (1954 - )
American TV host and producer,
publisher and philanthropist
